How Does Web Design Impact the Success of Your Online Store

• UI/UX Brand Design

What is one of the first things you notice about someone during the first meeting? In most cases, if not all of them, it’s their appearance. That’s how you judge them, their worldviews, values, culture, etc.

The same applies to online stores; numbers show that 40% of visitors will leave a website if they find it visually attractive. If 40% of people leave your online shop because it doesn’t interest them visually, you are losing 40% of potential customers who would make a purchase.

But don’t panic. In this article, we will help you find out how good design impacts your online store. Also, share some valuable tips to improve the visual representation of your e-commerce shop. Excited? Then start reading.

What are the Benefits of Web Design for Online Stores?
Web design encompasses more than just placing icons, colors, and fonts on the website. It’s the very first point of interaction that visitors have with your brand.

Also, where they gather as much information as possible, which should drive them to the checkpoint with their goods in the basket, is just the basics of what good web design does for your online store.

 

 

Here is a short list of what a good design does for your store:

• Ensures easy and convenient shopping: When your store has a user-friendly design, pages are easy to navigate, and customer can find what they want quickly, then their shopping experience is smoother and more comfortable.

• Have secure transactions: Secure transactions are one of the key cornerstones for e-commerce businesses. With the help of robust web design, online shops have the ability to integrate enhanced security features and protocols to safeguard customers’ sensitive data and information.

• Establish Your Brand Identity: You can let your creativity run free and set your online store’s design in a way that will make you stand out. In this, you will make a connection between the products that you sell and the brand in the minds of visitors, which will make them return.

• Reach a wider audience: If you optimize your e-commerce store in the right way, you will appear in search results in this way, driving more and more people to your store.

Keep in mind that this is just a quick overview for the start. We will explore more as we go. However, the first thing you also have to understand is that having a good web design for your online store requires expertise.

In order to have an expert design, you can turn to Funnelish development and make sure that your pages are unique and work according to your sales funnel.

So, to ensure further success, continue to find out tips that will help you make your web design better.

How to Make Your Web Design Better?

You will need to consider several essential things to develop a great design for your online store, from your logo to brand features to functionality.

 

 

All of these aspects are crucial if you want to drive sales. That’s why we will look into them separately.

Create Your Brand Identity

Let’s begin with the basics. The basis for any website, even the online stores, is the brand identity.

In short, your brand identity is a way to express your brand’s personality and what it stands for in a visual form. It consists of your logo design, the special features and patterns you choose for your brand, and your slogan. For example, if you are selling winter wear, your logo can be gloves or something warm to convey emotions.

The reason why you need brand identity is because it’s one of the first points that sets you apart from your competitors and helps the customers make the choice in your favor. Think of it this way: Starbucks has managed to create a unique brand of coffee shops, and now you can see dozens of people with mags and caps with the Starbucks logo, and people now tie good coffee with them. You can do the same.

All you need to do is to make sure you have a consistent design that works well with the functionality of the website. For that, you can use Funnelish services to make sure you will get an outstanding design alongside a good functioning online store.

Ensure Great User-Experience

After having an idea of what your brand should look like and the overall interface, you have to ensure a satisfactory user experience. Why so?

To answer that question, you can just look at the numbers.

 

 

Studies have shown that with great user experience, you can increase your conversion rate by 200%. That’s why we have collected a checklist of what you should do to improve.

• Easy to Use: Use clear menus and an intuitive layout for easy navigation.
• Page Speed: Optimize loading times to reduce frustration among users.
• Responsive Design: Be compatible with any device, screen size, and operating system.
• Compelling Content: Provide useful, engaging, relevant, and visually appealing content.
• Inclusive Design: Offer alt text, keyboard navigation, and other features.
• Clear Calls-to-Action: Use bright, action-oriented call-to-action buttons.
• User Feedback: Collect user feedback to act on issues that bug them.
• Personalization: The experience should be tailored to user preferences and behavior data.
• Minimized Pop-up: Reduce intrusive elements that disrupt user flow.
• Competent Search: Include strong search functionality with filtering options for precision.

If you want to make sure that your online store is running smoothly based on the mentioned checklist, you have to do two things: implement them and constantly keep them in check. The third piece of advice is to use the assistance of professionals in Funnelish development, as they use their experience and team of programmers to craft great online stores.

Implement Security Measures

You may think that it is enough to have a website that runs smoothly and has captivating visuals, but you need to make sure that it is safe to use for your potential clients.

For that, you can integrate multiple layers of security, such as SSL encryption, HTTPS protocol, and strong authentication mechanisms, in order to protect your website and give your customers trust and confidence. This will protect personal information, payment information, and any other sensitive data from potential threats or breaches.

Also, regular security audits, firewalls, and intrusion detection systems add to your website’s hardiness against cyber-attacks.

 

Final Words

Your online store’s web design is the face of your brand and the place where your potential buyers have to know about your product and service. This is the first point of communication that they will have with your company.

That’s why you have to make sure you have a captivating brand identity to stand out in the field, provide a great user experience, and secure the important data of your clients. Do this continuously, and you will surely see an increase in your conversion rates.